Apparel Group, a global fashion and lifestyle retail conglomerate, reaffirms its position as a pioneer in shaping India’s modern retail story. The Group’s commitment to introducing and nurturing leading international brands in the Indian market is once again highlighted by its operations for the iconic footwear and accessories brand, ALDO.

ALDO, the global leader in fashion shoes, bags and accessories, has entered a bold new chapter in India with the launch of Try Every Thing, a transformative brand evolution and new campaign. Further solidifying ALDO’s vibrant presence in India, Apparel Group has partnered with actors Rasha Thadani and Vedang Raina as brand ambassadors for the new Festive Collection FW25 – an assortment that celebrates fearless self-expression, experimentation, and the joy of discovery during the most celebratory time of the year.

Try Every Thing is inspired by one of life’s most defining stages: the moments when you lean into discovering your passions, your people, and your sense of self. For a generation navigating first jobs, fresh starts, and personal breakthroughs, ALDO shows up as a co-conspirator, inviting them to step into every new moment with style, curiosity, and comfort. In India, this ethos shines through the festive collection featuring footwear and handbags in rich jewel tones, metallic accents, and sparkling embellishments designed to capture the joy of celebration while staying true to ALDO’s signature comfort innovation, Pillow Walk™.

The Festive Collection FW25 brings statement style for both men and women, crafted perfectly for the sparkle of the season. For women, heels, stilettos, boots, and clutches that shimmer with sequins, metallics, and jewel tones are made to shine at every celebration. For men, the line features polished loafers, sleek sneakers, and sharp accessories with subtle gloss and metallic accents. The collection embraces bling and boldness while keeping comfort at its core, making it perfect for every festive first, from family gatherings to all-night parties.

Speaking on the association, Rasha Thadani shared, “Try Every Thing instantly spoke to me—it’s bold, exciting, and all about pushing yourself to embrace what’s new. To me, this association with ALDO feels natural, because fashion is one of the ways I express every side of myself. This festive collection lets me explore that joy and sparkle in my own way.”

Adding to this, Vedang Raina said, “What I love about Try Every Thing is that it doesn’t feel like a campaign, it feels like a mindset. It’s about those firsts, the little risks, and the thrill of experimenting. That’s exactly why I’m proud to associate with ALDO—it’s not just style, it’s about living every moment fully, and the festive edit captures that energy perfectly.”

The duo will represent the launch of ALDO’s Festive Collection FW25—a meticulously curated assortment designed to encapsulate the spirit of India’s most celebratory time of the year. The collection is an invitation to celebrate fearless self-expression, experimentation, and the joy of discovery, perfectly aligning with the modern festive consumer’s desire for bold and distinctive style.

Commenting on the announcement, Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd., said, “Apparel Group has always been at the forefront of curating and delivering world-class retail experiences for the Indian consumer. The partnership with Rasha Thadani and Vedang Raina for ALDO’s Festive Collection FW25 is a strategic move that perfectly captures the brand’s youthful, bold, and fashion-forward spirit. This collection is not just about footwear and accessories; it’s about celebrating personal style and the collective joy of the festive season in a truly modern way.”

The Try Every Thing campaign reflects ALDO’s renewed commitment to experimentation and cultural connection. Through compelling product storytelling, fresh ambassador partnerships, and immersive experiences, ALDO continues to inspire a new generation to step out of their comfort zone and embrace every moment. With its FW25 festive collection, ALDO India reintroduces itself at the intersection of personal style and self-discovery — reminding us all: you never know until you try; what’s the best that could happen?

About ALDO:

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year.

For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.

Instagram: @aldo_shoes

Twitter: @ALDO_Shoes

Facebook: ALDO Shoes

Website: www.aldoshoes.in

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About Apparel Group India:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2300+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and the Philippines.

Apparel Group India has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle, such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of the BCBG Max Azria, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands across GCC and India. With 250+ stores and 20+ brands, the company serves thousands of customers across 38 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit: Apparel Group India LinkedIn

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