Apparel Group, the leading global fashion and lifestyle retail conglomerate, announced a landmark expansion of its portfolio in India with the onboarding of Nike Littles and Jordan. This strategic partnership brings two of the most iconic names in sports and lifestyle to Apparel Group’s robust retail network, reinforcing its commitment to shaping the future of youth retail by delivering brands that inspire movement, confidence, and self-belief.

By integrating Nike Littles and Jordan, Apparel Group is doing more than expanding its retail footprint; it is investing in the potential of the next generation. The partnership synergizes Nike Littles’ mission of inclusive play with Jordan’s legendary spirit of persistence, ensuring every child has access to performance-led gear and aspirational style. Apparel Group will execute a phased omnichannel launch, scaling the brands through a robust national retail footprint alongside strategic presence across leading digital marketplaces.

“The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India”, said Tushar Ved, President – Apparel Group India. “These are brands that go far beyond product—they shape culture, mindset, and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems, and this partnership allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age.”

Nike Littles: The Playground of Potential

Nike believes that if you have a body, you are an athlete. However, globally, only 1 in 5 kids receives the physical activity they need to thrive. Nike Littles is dedicated to closing this gap by making sport more accessible, fun, and inclusive—particularly for girls and underserved communities. By prioritizing great coaching and representative leadership, Nike Littles creates an environment where every child feels they belong.

Categories: Apparel and Accessories.

Sizing: Boys (0-7) and Girls (0-6).

 

Jordan: The Blueprint of Greatness

Inspired by the dynamic legacy of Michael Jordan, the Jordan brand serves as a cultural badge of aspiration for Gen Alpha. Just as Michael Jordan overcame every doubt to secure three consecutive championships, the brand supports children in their own journey of persistence. Jordan encourages youth to focus on what they love and improve day after day, because “nothing else matters” when you are chasing your dreams.

Categories: Apparel and Accessories.

Sizing: Boys (0-20) and Girls (0-16).

Apparel Group continues to respond to the evolving preferences of modern parents and young consumers who seek trusted global names that combine high performance with a strong brand purpose. This onboarding further cements Apparel Group’s position as the premier destination for world-class athletic and lifestyle brands. The collections span key categories including apparel and select accessories, with inclusive sizing designed to support children from early childhood through their teenage years. Together with Nike Littles and Jordan, Apparel Group is fuelling the creativity, confidence, and joy of movement for the next generation.

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About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2500+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

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