29th October 2026: Apparel Group, a leading global fashion and lifestyle retail conglomerate, has expanded its retail footprint in India by bringing Victoria’s Secret to Ahmedabad for the first time with a brand-new store at Nexus Ahmedabad One Mall. Spanning 3,440 sq. ft., Apparel Group’s latest launch introduces the Victoria’s Secret signature retail experience, offering a comprehensive range of lingerie, fashion, fragrance, and beauty products.

At the forefront of the Ahmedabad debut is the iconic Very Sexy collection, anchoring the store’s offer with bold silhouettes, intricate details, and glamorous designs across both fine fragrance and intimate apparel.

Celebrating the festive season, the store features festive-themed window displays and specialized visual merchandising, blending global runway glamour with local festive charm. The extensive lingerie assortment features the brand’s most recognized lines, including Very Sexy, Body by Victoria, Dream Angels, and The T-Shirt across bras, panties, sleepwear, and loungewear.

Complementing the apparel is Victoria’s Secret Beauty, featuring fine fragrances, body mists, and skin care, highlighted by flagship scent franchises such as Very Sexy and Bombshell.

Commenting on the launch,  Mr. Tushar Ved, President, Apparel Group India, said, “Introducing Victoria’s Secret to Ahmedabad ahead of the festive season underscores Apparel Group’s commitment to expanding global luxury and fashion access in key Indian markets. Ahmedabad’s dynamic consumer base presents an incredible growth opportunity for our brand portfolio, and this store reflects our vision of building strong, immersive retail experiences where global brands seamlessly integrate into local lifestyle aspirations”. 

The Ahmedabad debut marks another milestone in Apparel Group’s continued expansion of Victoria’s Secret across India, taking the brand into a new market while creating a dedicated destination for its lingerie, fashion, fragrance and beauty offering. With its first store in the city, Victoria’s Secret arrives in Ahmedabad at the intersection of two major moments: the latest expression of its global fashion story and the festive energy of Diwali.

Store Information:

Location: Apparel Group – Victoria’s Secret, Shop No. G36, G37, G38, Nexus Ahmedabad One Mall, 261, Sarkari Vasahat Road, Vastrapur, Ahmedabad, Gujarat – 380054

Store Area: 3,440 sq. ft.

Timings: 10:00 AM – 9:30 PM

---

About Victoria’s Secret:

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, sleepwear, apparel, sport and swim as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and PINK, that strive to inspire confidence, spark joy and celebrate sexy. Additionally, Adore Me, our digital intimates brand serves women across budgets and lifestyles. We are committed to empowering our more than 30,000 associates across a global footprint of 1,420 retail stores in approximately 70 countries.

Victoria’s Secret India (victoriassecret.in)

Victoria’s Secret India (@victoriassecretindia)

---

About Apparel Group Global Fashion Brands Private Limited:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2600+ retail stores and 85+ brands on all platforms while employing over 28,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce&Gabbana Beauty, Victoria’s Secret PINK, YSL, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs.Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit: 

Apparel Group India | LinkedIn | Download Club Apparel App