Apparel Group Strengthens Regional Footprint with Bath & Body Works Jaipur Launch 

October 2026, Jaipur: Apparel Group, a leading global fashion and lifestyle retail conglomerate, announced the opening of Bath & Body Works, one of the world’s most beloved fragrance and body care brands, in Jaipur. Opening on 16th October 2026 at Mall of Jaipur, the landmark store marks the brand’s entry into Rajasthan and highlights Apparel Group India’s strategic commitment to expanding into high-growth tier-1 and tier-2 markets across the country.

Strategically launched ahead of the peak festive season, the new store arrives at the ideal moment for consumers in the Pink City to discover Bath & Body Works’ world-renowned product lines. From signature fine fragrance mists and luxurious body care to ambient home fragrances and curated gifting options, the store is poised to become a premier destination for festive shopping and everyday self-care.

A New Fragrance Destination for Jaipur

Designed as a destination for discovery, the new Bath & Body Works store invites customers to explore the brand’s portfolio across fine fragrance mists, body care, home fragrance, hand care and gifting.

Commenting on the landmark expansion into Rajasthan, Tushar Ved, President, Apparel Group India, said: “Expanding Bath & Body Works into Jaipur marks a key step in our strategic expansion across North India. Opening at Mall of Jaipur ahead of the festive season positions us perfectly to capitalize on strong regional demand and build long-term brand equity in a rapidly growing retail market. Mall of Jaipur provides a great setting to introduce the complete Bath & Body Works experience to the city.”

Discover. Indulge. Celebrate.

Visit the first Bath & Body Works store in Jaipur at Mall of Jaipur from 16th October 2026 and discover a world of fragrance, self-care and festive gifting.

About Apparel Group Global Fashion Brands Private Limited:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2600+ retail stores and 85+ brands on all platforms while employing over 28,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce&Gabbana Beauty, Victoria’s Secret PINK, YSL, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs.Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

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