Founded in 1989, Maison BCBG embodies the spirit of “BON CHIC, BON GENRE” – the timeless French philosophy that a good attitude is the foundation of good style. As a global fashion house dedicated to modern elegance with a distinct French design sensibility, Maison BCBG is home to the BCBG brand, offering accessible and sophisticated fashion collections for women. The BCBG brand is expertly crafted for versatile, contemporary dressing. They seamlessly merge trend-driven designs with functional sophistication, creating collections that empower today’s dynamic, fashion-conscious woman.

Discover pieces that effortlessly transition from day to night, work to weekend, always reflecting your inherent style and positive outlook. Experience BCBG – where every outfit is an expression of chic confidence and a celebration of the modern woman.