Where Glamour Meets Comfort and Modern Femininity.

Apparel Group brand Victoria’s Secret unveils its latest launch, Very Sexy Collection – a bold new chapter in the brand’s iconic legacy. Marrying sensuality with sophistication, the collection features the all-new Very Sexy Lightly Lined Demi Bra, alongside sleek slips, structured corsets, and curve-hugging skirts. Each piece is thoughtfully designed to celebrate confidence, elevate femininity, and offer an irresistible blend of glamour and comfort.

The collection captures the essence of contemporary allure, bringing together elevated lingerie staples with delicate details and flattering silhouettes. With memory foam cups that adapt to your shape, rich fabrics that move with you, and design rooted in empowerment, Very Sexy is made for the modern muse.

Shot by Lachlan Bailey and styled by Emmanuelle Alt, the campaign features a dynamic cast, Blesnya Minher, Devyn Garcia, Imaan Hammam, and Paula Soares, each bringing the energy of the collection to life.

Break boundaries with provocative silhouettes, glamorous details, and the most sensual fabrics— all while embracing everyday comfort. Because sexy isn’t just how you look, it’s how you feel. And wearing Very Sexy makes you feel even sexier.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff. Apparel Group has carved its strong presence in the GCC including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates – expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach. Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Victoria’s Secret, ALDO, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Bath & Body Works, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability. Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

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About Victoria’s Secret:

Victoria’s Secret (NYSE: VSCO) is the world’s largest intimate specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, and athleisure, as well as award-winning prestige fragrances and body care. With more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty-trained bra fit experts worldwide. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.