Apparel Group Celebrates 15 Years of Victoria’s Secret Bombshell – A Fragrance That Defined an Era

Where Glamour Meets Comfort and Modern Femininity.

Fragrance is more than just a scent, it’s an impression, a memory, and a defining signature. For 15 years, Victoria’s Secret Bombshell has been the essence of confidence, sensuality, and effortless glamour. Loved by women worldwide, it has become the most iconic fragrance in the brand’s portfolio, standing the test of time as a symbol of femininity and empowerment.

Born in 2010, Bombshell instantly became a cult favourite, inviting perfume lovers to indulge in its signature blend of fruity, floral, and warm notes. From the exotic allure of Shangri-La peony to the bold sweetness of purple passionfruit, this fragrance captures the perfect balance between fresh and fierce, embodying the Victoria’s Secret woman.

At the heart of Bombshell’s legacy is Adriana Medina, the perfumist who brought this timeless scent to life. Originally from Bogotá, Colombia, Adriana’s journey into the world of perfumery was unexpected but deeply passionate. What started as a job as a lab technician soon turned into a lifelong love affair with fragrance. Two decades later, her artistry continues to shape the way we experience beauty through scent.

“For me, Bombshell is a different kind of sexy—bright, vital, and fun. Peonies, passionfruit, pine. It’s a bit masculine, a touch exotic, and lavishly brushed with florals. It smells like you and me, at our most genuinely sexy selves.” – Adriana Medina

As Bombshell celebrates its 15th anniversary, it’s more than just a fragrance—it’s a legacy. A reminder that beauty is about confidence, individuality, and embracing your own version of sexy.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff. Apparel Group has carved its strong presence in the GCC including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates – expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach. Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Victoria’s Secret, ALDO, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Bath & Body Works, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability. Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

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About Victoria’s Secret:

Victoria’s Secret (NYSE: VSCO) is the world’s largest intimate specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, and athleisure, as well as award-winning prestige fragrances and body care. With more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty-trained bra fit experts worldwide. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.