Apparel Group India’s Expansion Strategy Targets Tier-II Cities for Retail Growth

Apparel Group India to open stores at Udaipur, Ranchi, Kozhikode, Kanpur, Udupi and Mangaluru

In a strategic move to capture the untapped potential of regional markets, Apparel Group India is ready to grow its presence in the tier II markets and announce its expansion into six dynamic cities – Udaipur, Ranchi, Kozhikode, Kanpur, Udupi and Mangaluru. This marks a significant milestone in their commitment to making international brands accessible to every corner of the country.

Apparel Group India’s emphasis on regional markets is rooted in its deep understanding of burgeoning consumer aspirations in these cities. This strategic move aligns with the broader trend, as most global brands have also recognized these markets as the next frontier for growth. This move signifies the company’s commitment to capitalizing on the evolving market dynamics and catering to the rising demands and preferences of consumers in these regions.

“Apparel Group India’s expansion in these cities is a testament to our commitment to meet the evolving needs and aspirations of our customers,” stated Mr. Tushar Ved, President – Apparel Group India Pvt Ltd. “The tier II cities are experiencing a surge in brand consciousness, influenced by the power of social media and increasing media exposure, as well as the availability of quality retail spaces. They represent an exciting opportunity for growth, and we are eager to bring the latest trends to their doorstep.”

As Apparel Group India extends its footprint, it remains dedicated to delivering an exceptional shopping experience and introducing a diverse range of international brands to these new markets. The company envisions these tier II cities as the driving force behind its next phase of growth and expansion.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

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