SAP to enhance customer experience that will help amplify Apparel Group’s business landscape.

Apparel Group, a leading global fashion and lifestyle conglomerate, has announced the adoption of RISE With SAP, a tailor-made ERP software, bundled with transformation services, business analytics, and partner expertise from SAP, a global leader in enterprise software solutions. This marks the company’s move to the Cloud, to drive business transformation and enhance agility for the company, while empowering it to flourish in today’s competitive and evolving retail landscape.

With a steadfast commitment to fostering growth, scalability, and heightened consumer satisfaction, Apparel Group has made a strategic decision to leverage SAP’s underscoring technology to streamline business processes and amplify its value proposition. Through SAP’s advanced technologies, Apparel Group strives to enhance customer experiences and maximize stakeholder value, aligning with its vision of continuous improvement and excellence.

Apparel Group’s vision for growth demands investment in scalable technology. SAP’s solution provides a flexible platform that adapts to our evolving needs, from market expansion to new product lines and increased transactions. By leveraging SAP, we wish to fuel our pursuit of growth, innovation, and excellence across the entire business.

Mr. Tushar Ved, President of Apparel Group India Pvt Ltd

Using SAP’s Customer Activity Repository (CAR), a robust reporting and analytics tool, the company aims to make informed business decisions based on real-time data. By gaining deeper insights into customer data and business performance, Apparel Group aims to develop AI and machine learning models capable of identifying trends and forecasting future scenarios.

Moving on to SAP cloud is a significant step in our commitment to enhancing customer satisfaction at Apparel Group. It streamlines our processes, optimizing efficiency and consistency allowing us to focus on what matters most: delivering exceptional products and services to our customers. By leveraging their innovative technologies, we’re sure to drive growth and streamline operations – delivering greater value to our customers and stakeholders.

Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd.

The Indian retail industry is continuously evolving, driven by customer demands, competitive dynamics, and technological advancements. By adopting SAP’s state-of-the-art cloud technologies, Apparel Group can improve its operations, personalize customer interactions, and gain real-time insights to streamline customer service. This will ensure a seamless and engaging shopping experience, ultimately fostering stronger customer loyalty and driving business growth.  We are excited to support Apparel Group in its transformation journey.

Rajeev Singh, VP & Business Head- Midmarket & Emerging Business

Customer satisfaction is at the forefront of Apparel Group’s objectives, and SAP implementations will play a pivotal role in achieving this goal. By optimizing processes and enhancing customer service and support, SAP will enable Apparel Group to deliver better products and services, ultimately enhancing customer service. SAP’s contribution to improve the group’s omni-channel journey will ensure a seamless and personalized shopping experience for customers across all touchpoints.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff. Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.