Apparel Group, a global retail and fashion conglomerate, is furthering Victoria’s Secret impressive growth in India with the opening of its latest store at Express Avenue Mall in Chennai. This significant expansion establishes the brand’s presence in its seventh Indian city and brings its total store count to 13 nationwide. This strategic move into South India reinforces Victoria’s Secret commitment to its rapid growth trajectory and its mission to deliver globally recognized beauty experiences to a wider local audience.

Spanning 1102 sq. ft., the store is strategically located in one of Chennai’s premier retail destinations and features Victoria’s Secret signature beauty and fragrance collections. From favorites like Bombshell, Tease, Very Sexy, and Bare Eau de Parfum, to bestselling body mists, lotions, and beauty accessories, the store has been thoughtfully curated to be a one-stop destination for beauty lovers.

Speaking on the occasion, Mr. Tushar Ved, President of Apparel Group India, shared, “The launch of our first Victoria’s Secret beauty store in Chennai represents a key strategic expansion for us in South India. Express Avenue, being one of the region’s most prominent retail hubs, offers the ideal platform to bring the brand’s prestige beauty portfolio to a discerning customer base. Our goal is to enhance accessibility to globally renowned offerings while maintaining the elevated brand experience Victoria’s Secret is known for.”

Mr. Abhishek Bajpai, CEO of Apparel Group India, added, “Chennai’s dynamic and rapidly evolving retail landscape and fast-evolving retail culture present a strategic growth opportunity for us. With this launch, we continue our focused effort to scale high-performing global brands across India. Victoria’s Secret not only strengthens our portfolio but also aligns with our goal of delivering elevated, experience-led retail formats that resonate with today’s discerning Indian consumer.”

The new store will exclusively feature prestige beauty products from Victoria’s Secret, reinforcing the brand’s position as a global leader in the beauty and personal care segment. With its signature iconic product lines and personalized service, Victoria’s Secret continues to create a space where customers feel confident, celebrated, and inspired.

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About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved out its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and the Philippines.

Apparel Group India has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la Table, and Martha Stewart brands across GCC and India. With 250+ stores and 20+ brands, the company serves thousands of customers across 38 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs.Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit: Apparel Group India | LinkedIn | Download Club Apparel App

About Victoria’s Secret:

Victoria’s Secret (NYSE: VSCO) is the world’s largest intimate specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, and athleisure, as well as award-winning prestige fragrances and body care. With more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty-trained bra fit experts worldwide. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change. Victoria’s Secret India (victoriassecret.in) Victoria’s Secret India (@victoriassecretindia)