As the festive season draws near, CHARLES & KEITH is set to dazzle with its Fabulous Holidays collection: With shimmering sequins and metallic accents, the collection is designed to capture the electrifying energy of year-end celebrations.

From rhinestone-studded handbags to shoes with a touch of shimmer, the use of metallic textures reflects the celebratory mood and exudes a subtle opulence, positioning these accessories as standout pieces for holiday gatherings. The colorways – ranging from timeless black and silver to more vivacious pink and gold – are intended to complement a wide variety of outfits, allowing versatility in these bags to last for more than the holiday season.

The CHARLES & KEITH Fabulous Holidays collection not only offers statement bags and shoes but also features a range of gifting options for you to show appreciation to your loved ones. From bold eyewear to elegant jewellery pieces, and edgy small leather goods in the latest seasonal hues, this collection has something for everyone. Adding a fun twist to complete the gifting lineup, the collection also includes holiday bag charms to infuse a dash of personal creativity to bags and ensuring a meaningful gift. Each piece in the collection embodies the holiday spirit, making it simple to indulge in the joy of giving and finding the perfect gift for friends and family.

The campaign lookbook transports you into a walk-in closet-inspired setting showcasing an intimate Get Ready with Me vibe, before setting off to holiday parties. This thematic encourages shoppers to curate their looks based on the accessories and imagine themselves styling the collection in their personal space.

CHARLES & KEITH has also commissioned three AI artists to bring their perspective to the festive season. Renowned for her floral facades, Hera Kim’s “Blooming Holidays” showcases an architectural Hibiscus storefront highlighting the brand’s sleek elegance, while Jane Morelli’s “Fabulous Joyride” features the brand’s pink Metallic Square-Quilted Chain-Handle Bag in a whimsical theme park landscape.

Angelo Formato’s “Fabulous Giftoria” adds a playful charm and brings to life gingerbread men in the CHARLES & KEITH gift factory with wrapped presents featuring the brand’s exclusive holiday packaging.

Unfolding a digital journey through its distinctively themed rooms, CHARLES & KEITH’s virtual experience offers a fresh and interactive way to explore holiday shopping. Begin your journey by sending e-greeting cards with a personalized message and exploring the AI-generated artworks. A short questionnaire helps guide you to a gifting room where you can discover the Fabulous Holidays collection or timeless icons curated based on your personality and style. Play interactive games and download holiday-themed mobile wallpapers in the Entertainment Room and finally, step into the cozy Relaxation Room to discover bag charms, and other seasonal gifts.

Adding to the festivities, selected CHARLES & KEITH boutiques will undergo an experiential holiday takeover, with Gingerbread men peppered around, adding a touch of magic to the shopping experience. Flagship stores will also offer exclusive personalisation options – a limited-time-only metallic pink variation of embroidery and hot stamping of holiday icons or initials, ensuring your gifts are as thoughtful as they are unique.

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About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of the BCBG Max Azria, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 250+ stores and 20+ brands, the company serves thousands of customers across 38 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit: Apparel Group India | LinkedIn | Download Club Apparel App

About CHARLES & KEITH

Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women.

From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves.

Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few