The Personal Care brand broadens its omni-channel presence and retail footprint by opening its 40th store in India.

Bath & Body Works, one of the world’s leading specialty retailers and home to America’s Favorite Fragrances®, has opened its first store in Kanpur, Uttar Pradesh at Z Square Mall. Apparel Group, a global fashion and lifestyle retail conglomerate brought Bath & Body Works to India in 2018 and has established an omnichannel experience for the brand since then. Having positioned itself as one of the most sought-after personal care essentials and home fragrance brand in India, the Bath & Body Works store in Kanpur will span across 1000 square feetoffering a diverse range of exclusive fragrances for women, men, and home.

Continuing its commitment to enhancing its offline presence in the Indian market since 2018, Bath & Body Works has successfully established a network of 40 stores across 23 cities, including New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, Chandigarh, to name a few. In 2019, the brand introduced its own e-commerce platform in India, aiming to extend its reach and presence in Tier 2 and Tier 3 cities through a strong omni channel presence. Capitalizing on the escalating trend of e-commerce in India, where consumers increasingly opt for digital alternatives and brand accessibility, Bath & Body Works further expanded its online presence by partnering with prominent beauty and fashion e-retailers such as Nykaa, Myntra, and Amazon. Celebrated for its extensive range of fragrances and products tailored for women and the home category, Bath & Body Works has also ventured into the realm of men’s grooming, bringing unparalleled creativity and expertise to this new frontier. The new men’s collection offers a curated selection of Face Care, Beard Care, and a host of other products, establishing itself as a one-stop destination catering to the distinct requirements of today’s new-age man.

“We are thrilled to unveil our inaugural store at Z Square Mall in Kanpur. Our goal is to offer shoppers an engaging brand experience that showcases the wide variety of fragrances and products in our collection. This expansion marks a significant milestone for the brand, enabling us to connect with the vibrant community in Kanpur. By reaching a wider customer base, we not only aim to broaden our reach but also to set a new standard within the personal care industry” says Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd.

At Bath & Body Works, customers can experience luxurious fragrances, body lotions, body scrubs and much more to discover their favorites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrance collections to suit every personality and occasion.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.