Apparel Group, a leading global fashion and retail conglomerate, has announced the continuation of their partnership with the Bollywood stars Janhvi Kapoor and Aditya Roy Kapur for their brand ALDO. This strategic move by Apparel Group, strengthens the brand’s presence in the Indian market and aligns with its commitment to innovative marketing strategies.

Through consistent collaborations, Apparel Group has established strong relationships with influential celebrities, allowing them to effectively reach a wider audience and amplify brand awareness. Apparel Group has strategically chosen celebrities that resonate with their ideal customer, leveraging their popularity to reach ALDO’s 70+ stores nationwide. The brand’s target consumers associate with the positive attributes such as aspiration, glamour, and trust towards the celebrity – building loyalty for Apparel Group.

Tushar Ved, President, Apparel Group India Pvt Ltd, said, “Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives. This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand ALDO but also fortifies Apparel Group’s standing commitment towards their consumers in the Indian market.”

Commenting on the continued partnership, Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd, said, “The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at ALDO India. Their active energy and flair strengthen our brand’s credibility and resonate strongly with our consumers. With continued engagement, we look forward for even greater success in the future.”

ALDO unveiled its Spring ’24 collection offering diverse range of products, where comfort meets style seamlessly. From metallic stilettos to elegant ballerinas, each shoe is crafted with Pillow Walk™ technology for unparalleled comfort. Men can enjoy effortless slip-on styles perfect for day-to-night transitions. This spring, ALDO is available in an exciting array of new colours, designs, and textures.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.