Launching on June 29^th, The Barbie x ALDO Collection maximizes the Barbie fun, fearless and iconic style with reimagined ALDO designs. 

Dubai, UAE (June 2023) – Apparel Group’s Leading global fashion footwear and accessories brand, ALDO, is proud to announce the exciting launch of the brand’s first-ever collaboration with the renowned pop culture icon Barbie, in partnership with leading global toy company Mattel, Inc. The Barbie x ALDO limited- edition capsule collection, launching on June 29^th, perfectly captures the fun-loving, inclusive, and fashion-forward spirit of both brands – uniting for a celebration of nostalgia, uninhibited self-expression and empowering generations to dream big. The collection also marks another exciting moment for ALDO now announcing an exclusive retail partnership with Macy’s. 

The 19-piece limited-edition assortment maximizes the Barbie fun, fearless and iconic style with a range of ladies’ footwear, handbags and accessories built for playing in real life. The nostalgic collection embraces vibrant monochromatic hues of pink, synonymous with the Barbie brand, bringing its own novel flare to the Barbiecore™ aesthetic. The elevated and playful assortment includes Y2K elements infused with ALDO’s classic style and signature bold Barbie aesthetic, creating a unique look that reflects the best of both beloved brands. The one-of-a-kind pieces are embellished with eye-catching rhinestones, charms and playful details such as bejeweled B monogramming and dynamic Barbie logos. 

“We couldn’t have picked a better partner than Barbie – a legacy brand that transcends generations, living in the same playful and fashionable space as ALDO,” says Daianara Grullon Amalfitano, Chief ALDO Brand and Product Officer. “Our goal with this collaboration was to ignite fun and nostalgia for our customers, by inviting them to reconnect with the beloved world of Barbie where self-love empowerment and dreaming big rule. With the rise of the viral Barbiecore trend this past year, we felt this was the perfect moment to bring the Barbie x ALDO Collection to life.” 

The Barbie x ALDO Collection will be available for purchase on June 29^th, online and in-store at ALDO, along with the footwear from the collection available at select Macy’s stores nationwide, online at macys.com, and the Macy’s mobile app. Campaign imagery can be found here. 

About ALDO 

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates. 

Han So Hee: The Newest Ambassador of CHARLES & KEITH | APPAREL GROUP (apparelglobal.com)

DUBAI, 10 May 2023 – Apparel Group brand CHARLES & KEITH announced Actress Han So Hee as the newest global brand ambassador, joining the brands growing family. 

“Han So Hee embodies the spirit of CHARLES & KEITH with her authentic individuality, confidence and creativity. We are delighted to welcome her onboard the CHARLES & KEITH Family and inspire new possibilities,” said brand co-founder, Keith Wong. 

Han So Hee is set to star in the brand’s Fall Winter 2023 campaign which will be unveiled in the third quarter of 2023.    

Media Relations: 

CHARLES & KEITH Global Press Office 
Phone: +65 6590 7700  
Email: PublicRelations@charleskeith.com 

About CHARLES & KEITH 

CHARLES & KEITH is the go-to fashion label for stylish urbanites, recognized for its curated collections of relevant designs. Founded in 1996 by entrepreneurs Charles Wong and Keith Wong with the purpose to spark joy and confidence in progressive women by providing footwear designs that are versatile and appeal to on-trend sensibilities, the brand has evolved to offer a full-fledged line of footwear, bags, eyewear, accessories and costume jewelry. 

Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day. With over 600 brick-and-mortar stores in its global network, CHARLESKEITH.COM extends the brand’s reach through the United States of America, Asia Pacific and Europe.